Category Archives: Cross Media

Convergence & Relevance Based Marketing

Posted on May 5, 2011 by aetheredge

By: Jack Emery, Vice President of Business Development HAVE YOU EVER HEARD THESE TERMS? 1-to-1, Variable Data Printing, Personalized URL, multi-channel marketing, personalized landing page, touchpoints, ROI, VDP, Purl, 1:1, convergence marketing, relevance based marketing….. Yes there are many more … Continue reading →

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Multi-Channel Marketing Campaigns… Imagine the Possibilities.

Posted on April 28, 2011 by aetheredge

By: Doug Hazlett, VP of Marketing & Sustainability The QR : The high density bar code : a Quick Response Code. The PURL : JoePublic.SandyImagine.com : a Personalized URL. Both items are interactive multi-channel marketing tools that can dramatically increase … Continue reading →

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