Author Archives: aetheredge

Case Study : USPS “Getting Personal One-to-One T-shirt Campaign”

Posted on July 14, 2011 by aetheredge

USPS campaign dramatically increases awareness of One-to-One Variable Data Printing Highlights record breaking results of One-to-One Marketing Dramatic increase in response rate of approximately 4X an average direct mail campaign Very quick response — majority of customers responded in just … Continue reading →

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USPS Mobile Barcode Promotion

Posted on July 1, 2011 by aetheredge

Today is the day! The first mailing day where we can take advantage the QR code discount being offered by the USPS.  All of the details are here. You have until August 31st to take advantage of the discount, we … Continue reading →

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Color Managment at Sandy Alexander : Top 10 List

Posted on May 18, 2011 by aetheredge

By: Gregory Hill, Sandy Alexander’s color scientist Part of the foundation of great printing of all types is attention to process control and as an adjunct to this, the use of color management techniques.  The objective is to provide consistent … Continue reading →

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2D Barcodes – Use ‘em right or lose ‘em (Part 2)

Posted on May 13, 2011 by aetheredge

By: Jack Emery, Vice President of Business Development Challenge 2: Creating a great consumer experience. The principal is simple – if you are going to ask someone to pull out their phone, launch an app, and then take a photo … Continue reading →

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2D Barcodes – Use ‘em right or lose ‘em (Part 1)

Posted on May 11, 2011 by aetheredge

By: Jack Emery, Vice President of Business Development 2D Barcodes – also called QR Codes, MS Tags, Snap Tags – are all visual codes that encourage a consumer to span the divide between print and the digital world.  Sounds great … Continue reading →

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Convergence & Relevance Based Marketing

Posted on May 5, 2011 by aetheredge

By: Jack Emery, Vice President of Business Development HAVE YOU EVER HEARD THESE TERMS? 1-to-1, Variable Data Printing, Personalized URL, multi-channel marketing, personalized landing page, touchpoints, ROI, VDP, Purl, 1:1, convergence marketing, relevance based marketing….. Yes there are many more … Continue reading →

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Multi-Channel Marketing Campaigns… Imagine the Possibilities.

Posted on April 28, 2011 by aetheredge

By: Doug Hazlett, VP of Marketing & Sustainability The QR : The high density bar code : a Quick Response Code. The PURL : JoePublic.SandyImagine.com : a Personalized URL. Both items are interactive multi-channel marketing tools that can dramatically increase … Continue reading →

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